Client · 2021–2024
Carbon Conscious Clothing
Identity and an online shop for a Bristol clothing brand made from organic and recycled materials, where every item sold plants a tree.
Identity
I designed the logo around a zero that is never drawn. Two green shapes, one solid and one a carbon grid, sit where the inside of the zero would be: the zero itself is the empty space around them, and the gap between them is the slash across it. Its shape is implied by what's there, so it reads as an absence, like carbon taken out. I set it beside bold lettering, mocked it up on billboards and built a holding page while the shop was being prepared.
The shop
A WooCommerce shop on a custom child theme, built between December 2023 and January 2024:
- A moving masthead. A looping video plays behind the logo, written in Haxe, with four header variants to choose from.
- A tree for every item. When a payment completes, the shop orders one tree per item sold through the Ecologi API.
- One address. The brand's older domains all redirect to the shop.
